In December 2018, the Auschwitz-Birkenau Memorial and Museum in Oświęcim, Poland, gained more than 120,000 Twitter followers in about five days, according to memorial officials. The growth came not from paid advertising or any concerted campaign. It was motivated by Twitter users rushing to support the memorial against a flurry of anti-Semitic tweets.
Three months later, the account is nearing 300,000 followers.
As anti-Semitism continues to increase on social media, Holocaust memorials and museums dedicated to chronicling the genocide of World War II are stepping up to help preserve the truth and create a community. The online world is coming to their aid.
“The information (people) can find is sometimes problematic,” said Paweł Sawicki, who has worked in the Auschwitz Memorial’s press office for 11 years. “Sometimes they could find a site that’s not factually correct. They could be exposed to Holocaust denial and different manipulations.”